This week, we look at the often forgotten, but vital, post conference follow-up. Yes, conference attendance is exhausting and there’s always a mountain of work piled on your desk waiting for your return, but failing to follow-up means failing to capitalise on all your hard work so far. Here’s what you should be doing:
Read MoreSo you’ve done your prep, you’ve got your meetings lined up, now it’s time to put your game face on, get on the plane and get out there.
Read MoreLast week, I spoke about wasting money going to conferences if you’re not clear about WHY you’re going.But let’s be clear, to REALLY waste the mega bucks, you need a corporate sponsorship and stand.
A decent sized conference stand/sponsorship can set you back $50k on the space alone, and then you need to fit it out (easily another $20k) and staff it. It’s easy to blow $100,000, so you want to make damn sure that money is working for you.
Read MoreConferences are both a blessing and a curse. I love a good shin-dig as much as the next person, but without some careful planning and quite a bit of work, it’s very easy to not see any benefit at all.
This is quite a big topic, so I’ll cover all the details over four articles. Today – ‘before the conference – personal edition’. Over the next 3 weeks, we will also cover ‘stands and sponsorship’, ‘at the conference’ and ‘post conference follow-up'.
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